What We Do

At PPLA, our main goal is to identify your brand’s core values and short & long-term goals and then create campaign strategies that are in line with driving brand awareness, user engagement, customer loyalty, and media exposure.


Our approach combines traditional public relations with social media and digital marketing.  We utilize strong content creation to target the right audience demographic for your brand and convert casual followers to engaged fans and consumers of your content or product.


Our track record includes the successful implementation of brand ambassador programs, social influencer events and press placement in digital, broadcast and print media.

Our Team


Jennifer Buonantony

Founder & CEO

Jennifer launched PPLA Social + PR to provide clients with services in public relations, social media, branding, digital marketing and experiential events. Jennifer has over 15 years of experience in the entertainment and communications industry and is also the founder of a media company, Press Pass LA, which she built from the ground up since 2010.

Her career spans work in TV and film development & production, talent management and senior positions at top PR and creative agencies including Jones Social PR and Rogers and Cowan. She has worked with both consumer and B2B clients in entertainment, lifestyle, healthcare, politics, and technology. PPLA offers the combined knowledge of traditional public relations, digital media, content creation and branding under one roof. At her core, Jennifer is a storyteller and seeks clients whose stories resonate with her.


Joshua Kail

PR Director

Joshua Kail has been working in PR for over 13 years and has represented everything from politicians and satellite technologies to AI and fashion accessories. For the past 10+ years, his focus has been primarily on high tech markets, working directly with the many facets of the tech industry and beyond. Josh most currently worked with clients focused on AI, Machine Learning, Data, Blockchain, Ad Tech/Mar Tech, and other emerging technologies in the Data Tech space.

He has particular experience working with international companies looking to break into the North American market, he has conducted seminars on the subject of cultural and business differences between PR markets around the globe, and has been published on subject pertaining to the demystification of public relations for businesses in outlets including The Chronical of Philanthropy, Fridge Business Magazine, InVocus Magazine & Satellite News.

Josh is a recent LA transplant from New York with his wife and two kids.


Demetria Johnson

Publicity Executive

Demetria has always had a love of entertainment, particularly acting, music, and sports! Originally from North Carolina, she moved to Los Angeles in the early 2000's to pursue her own ambitions as an aspiring singer/actress. Over time, she fell more in love with the promotional side of the business and now thrives representing emerging talent. She also specializes in live events for our lifestyle brands and launch events including pop up experiences, album releases, film premieres, charity galas and more.


Tiffany Woo

PR Director

Tiffany is a Director with over six years of experience in public relations. She is a Los Angeles native and graduated from California State University, Dominguez Hills and received a Bachelor of Arts degree in Communications with an emphasis in Public Relations and Advertising, and a Certificate of Completion in Business Marketing. Also, she received an Associate of Arts degree in Communication and Culture from El Camino College. She has worked on clients across many verticals including tech (enterprise, B2B, consumer, startup) social good, consumer products, venture capital, entrepreneurial leadership and more. She has a reputation for being the best researcher in Los Angeles and has been spinning news stories since she was a kid! She’s a dog Mom to her German Shepherd, Frankenstein.


Ida Bo Frazier

PR & New Business Director

Ida Bo Frazier comes from a background in financial law but has worked with diplomacy, government relations and PR & Marketing for 10 years+. She has and international background and is originally from Denmark but has lived in Brussels and for the past 6 years in the U.S. She is known to be a keen networker and has a vast network within media and all business sectors on both the East and West Coast. Ida has a Master of Law (L.L.M) from the University of Copenhagen.


Ed Batres

Production Supervisor

Ed leads our content production division which includes custom photography and videography. A California local, he got his degree in Cinema and Television Arts with an emphasis in film production at California State University, Northridge. He previously worked as a photography, videographer and video editor on various projects for media companies in Los Angeles.