What We Do

At PPLA, our main goal is to identify your brand’s core values and short & long-term goals and then create campaign strategies that are in line with driving brand awareness, user engagement, customer loyalty, and media exposure. We handle both B2B and B2C communication.

 

Our approach combines traditional public relations with social media and digital marketing.  We utilize strong content creation to target the right audience demographic for your brand and convert casual followers to engaged fans and consumers of your content or product.

 

Our track record includes the successful implementation of press placement in digital, broadcast and print media, as well as event planning, social media services, content creation, and brand ambassador programs.

Our Team

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Jennifer Buonantony

Founder & CEO

Jennifer launched PPLA Social + PR to provide clients with services in public relations, social media, branding, digital marketing and experiential events. Jennifer has over 18 years of experience in the entertainment and communications industry and is also the founder of a media company, Press Pass LA, which she built from the ground up since 2010.

Her career spans work in TV and film development & production, talent management and senior positions at top PR and creative agencies including Jones Social PR and Rogers and Cowan. She has worked with both consumer and B2B clients in entertainment, lifestyle, healthcare, politics, and technology. PPLA offers the combined knowledge of traditional public relations, digital media, content creation and branding under one roof. At her core, Jennifer is a storyteller and seeks clients whose stories resonate with her.

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Demetria Johnson

PR Director

Demetria has always had a love of entertainment, particularly acting, music, and sports! Originally from North Carolina, she moved to Los Angeles in the early 2000's to pursue her own ambitions as an aspiring singer/actress. Over time, she fell more in love with the promotional side of the business and now thrives representing emerging talent. She also specializes in live events for our lifestyle brands and launch events including pop up experiences, album releases, film premieres, charity galas and more.

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Ed Batres

Production Supervisor

Ed leads our content production division which includes custom photography and videography. A California local, he got his degree in Cinema and Television Arts with an emphasis in film production at California State University, Northridge. He previously worked as a photography, videographer and video editor on various projects for media companies in Los Angeles.

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Tiffany Woo

PR Director

Tiffany is a Director with over six years of experience in public relations. She is a Los Angeles native and graduated from California State University, Dominguez Hills and received a Bachelor of Arts degree in Communications with an emphasis in Public Relations and Advertising, and a Certificate of Completion in Business Marketing. Also, she received an Associate of Arts degree in Communication and Culture from El Camino College. She has worked on clients across many verticals including tech (enterprise, B2B, consumer, startup) social good, consumer products, venture capital, entrepreneurial leadership and more. She has a reputation for being the best researcher in Los Angeles and has been spinning news stories since she was a kid! She’s also a foster dog Mom.

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Allison Mustin

Junior Publicist

Ally Mustin, a Los Angeles native, joined the team in 2021 as a junior publicist specializing in talent and influencer relationships. Being a communications major from California State University, Northridge, Ally has always had an interest in public relations and joined our team hoping to expand her expertise and grow her career in the industry.

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Colleen Siv

PR Assistant

PR Assistant

Colleen Siv, a Los Angeles native, is a public relations assistant and has supported the PPLA team since 2021. Pursuing dual degrees at Duke University and Duke Kunshan University in Interdisciplinary Studies and Sociology, respectively, her interest in human connection drove her to explore the field of public relations. She specializes in data entry and research and hopes to learn new skills in her time with our team.

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Kodi

PR Mascot

Kodi was adopted from Animal Life Rescue in Malibu after being rescued from a dog meat farm in South Korea. He made his freedom flight to Los Angeles and now spends his days entertaining our clients during office visits and playing with celebrity pooches!